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Archive for the ‘Creative ideas’ Category

If you want to hire the good person

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This Video shows how you can find the person you really want.

Abandon the useless interview questions you have.


Written by Mike Kim

2013년 2월 23일 at 2:31 오후

네슬레(Nestlé)의 음료 광고 Contrex – Ma Contrexpérience – 97s

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스위스 네슬레의 미네랄 음료인 Contrex의 광고 비디오.
늘씬하고 이쁜 모델이 나와 몸매 자랑하다가 끝나는 우리나라의 미네랄 음료 광고와 비교하면 큰 차이.

우리나라 광고들도 이렇게 글로벌 시장에서 어필할 수 있는 방향으로 만들어졌으면 한다.
뭐 대부분의 광고 크레이터들은 하고 싶어해도 광고주가 싫어하는 경우가 대부분이지만…

Written by Mike Kim

2012년 5월 11일 at 5:12 오전

푸홀스의 시즌 첫 홈런 & 그리고 아무도 없었다…

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LA 에인절스 입단 전, 미국 메이저리그에서 11년 동안 445개의 홈런으로 시즌당 40여개의 홈런을 날리며 대표적인 슬러거로 군림한 알버트 푸홀스.
(참고로 미국은 한 시즌당 162경기로, 푸홀스는 4경기당 한 개의 홈런을 날려왔던 셈)
이적 후, 27경기 동안 홈런이 없다가 드디어 28번째 경기에서 첫 홈런을 날림.

그의 시즌 첫 홈런 겸 이적 후 첫 홈런을 축하하는 팀 동료들의 센스 넘치는 플레이에 웃으며 creative ideas 메뉴에 포스팅~

Pujols' first Angels home run

Written by Mike Kim

2012년 5월 7일 at 5:50 오전

Juggling Five Balls

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The speech of Brian G. Dyson(former President and CEO, Coca-Cola Enterprises) at Georgia Tech’s 172nd Commencement on September 6, 1991.

I think the 12 ways can be changed on each situation.
So we need to keep the basic rules(bold marks) in our mind regardless of any circumstances.

P.S.: Many people think Douglas N. Daft as an initial speaker of this but it did not.


You name them – Work, Family, Health, Friends and Spirit – and you’re keeping all of these in the air. You will soon understand that work is a rubber ball. If you drop it, it will bounce back.

But the other four balls – Family, health, friends, and spirit are made of glass. If you drop one of these, they will be irrevocably scuffed, marked, nicked, damaged or even shattered.
They will never be the same.

You must understand that and strive for balance in your life.


· Don’t undermine your worth by comparing yourself with others. It is because we are different that each of us is special.

· Don’t set your goals by what other people deem important. Only you know what is best for you.

· Don’t take for granted the things closest to your heart. Cling to them as they were your life, for without them, life is meaningless.

· Don’t let your life slip through your fingers by living in the past or for the future. By living your life one day at a time, you live ALL the days of your life.

· Don’t give up when you still have something to give. Nothing is really over until the moment you stop trying.

· Don’t be afraid to admit that you are less than perfect. It is this fragile thread that binds us to each together.

· Don’t be afraid to encounter risks. It is by taking chances that we learn how to be brave.

· Don’t shut love out of your life by saying it’s impossible to find time. The quickest way to receive love is to give; the fastest way to lose love is to hold it too tightly; and the best way to keep love is to give it wings.

· Don’t run through life so fast that you forget not only where you’ve been, but also where you are going.

· Don’t forget, a person’s greatest emotional need is to feel appreciated.

· Don’t be afraid to learn. Knowledge is weightless, a treasure you can always carry easily.

· Don’t use time or words carelessly. Neither can be retrieved.

Life is not a race, but a journey to be savored each step of the way.

Yesterday is History, Tomorrow is a Mystery, and Today is a gift: That’s why we call it The Present.”

Written by Mike Kim

2012년 4월 9일 at 5:20 오전

1997년으로 되돌아가 만들어본 페이스북, 유튜브와 구글 플러스

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Olia Lialina와 Dragan Espenschied가 만들어본 1997년판 페이스북, 유튜브와 구글 플러스.

강정수님의 트위터(https://twitter.com/npool)에서 발견하고 보자마자 웃음이 빵 터짐.
난 사람들의 이런 재기발랄함이 참 좋다.

제대로 보기 위해선 윈도우즈 95 운영체제와 Netscape Navigator 4.03, 1024×768의 해상도를 갖춘 CRT 모니터를 추천한다고. 압권은 서버의 전송 속도로서, 다이얼 모뎀의 스피드였던 8kB/s로 제한해두었다고 한다. 푸하하하하하. 이런 센스쟁이들~

더 많은 사진과 자세한 정보는 http://1x-upon.com에서 찾을 수 있다.

Written by Mike Kim

2011년 12월 12일 at 2:54 오후

(creative) Fabio’s Pinpoint weather forecast

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Especially in South Korea, most weather forecasters on TV are women. And they are very famous in men’s society.

Then how about this?

Famous Italian fashion model, Fabio Lanzoni, did it on July 29, 2011 at Koin TV.

(If you don’t know him, check this wiki http://en.wikipedia.org/wiki/Fabio_Lanzoni)

At first, he seemed a little bit nervous but fine soon. I believe most of dislikes button on Youtube pressed by men. 🙂


Written by Mike Kim

2011년 8월 9일 at 2:36 오전

Creative ideas에 게시됨

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(Creative) Jesus Shot and EA’s answer

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Although it’s an old example of creative marketing, it’s very remarkable thing we should learn.
So I share this episode.

A YouTube user named Levinator25 uploaded video regarding a glitch of ‘Tiger Woods PGA Tour 08’ game on Aug 30, 2007. Tiger woods hit the ball on the water so he called it as ‘Jesus Shot’.

And one year after, EA answered to his video like below and they thought it’s not a glitch any more. What a nice!

We always make a mistake so it’s no use crying over spilt milk. But a mistake can be a big chance depending on how you react to that.

Written by Mike Kim

2011년 7월 27일 at 6:31 오전

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